How to Create a Smart Shipping Strategy to Win Customers
Your goal as an ecommerce business is not to sell the most products to customers but to create a loyal customer base that flocks to your brand, despite alternatives. This is where shipping comes into the picture! According to a late 2015 study by Deloitte , consumers prefer receiving their orders quickly. It’s also true that low or no-shipping cost is more important to majority of ecommerce customers than shipping speed. Confused on how to go about designing your online store’s shipping policy, especially one that attracts more customers? The following points can help create a smart shipping strategy for your ecommerce business! Test Out New Shipping Options It doesn’t make sense to stick with one shipping option (even if it’s a good one) when the market is filled with alternatives and choices. Select a variety of shipping offers and try them out for some time with your current promotions still accessible for customers. Don’t test them at the same time but ind...