How to Create a Smart Shipping Strategy to Win Customers

Your goal as an ecommerce business is not to sell the most products to customers but to create a loyal customer base that flocks to your brand, despite alternatives. This is where shipping comes into the picture!

According to a late 2015 study by Deloitte, consumers prefer receiving their orders quickly. It’s also true that low or no-shipping cost is more important to majority of ecommerce customers than shipping speed.  

Confused on how to go about designing your online store’s shipping policy, especially one that attracts more customers? The following points can help create a smart shipping strategy for your ecommerce business!

Test Out New Shipping Options

It doesn’t make sense to stick with one shipping option (even if it’s a good one) when the market is filled with alternatives and choices. Select a variety of shipping offers and try them out for some time with your current promotions still accessible for customers.

Don’t test them at the same time but independently to help simply results analysis. What are you looking for? An increase in number of transactions made in a day.

Free Shipping

This option offers a lot of advantages to the customer and should be marketed clearly in the website. Promote your shipping method in the website header and shipping information page. The page should be linked to product pages besides their price.

Ensure ‘Free Shipping’ is clearly mentioned throughout entire checkout process.

Other shipping offers that can be taken advantage are:

v Heavily reduced shipping rates
v Matching competitor’s shipping rates
v Additional services i.e. 14 day shipping to same day shipping

Keep Delivery System Predictable

Online shoppers prefer some degree of attentiveness from the ecommerce business they are considering. This includes every aspect of the purchase system, i.e. you must keep them in the loop regarding offers, promotions, limited stock notifications and the like.

Such real-time updates can only be provided if businesses have an up-to-the-minute view of available merchandise. You must have a fast and accurate way to track inventory.

Take Full Control of Your Shipping

Every ecommerce business strives for this end: to take full control of their shipping. Achieving this will automatically lower shipping rates for your customers, still cover your production and other costs, and offer multiple shipping options and carriers.

Take control of your shipping by considering the following factors:

Product Size and Weight – Calculate the different size and weight from smallest and lightest SKU to the largest and heaviest.

Shipping Destinations – Where do you ship the most, domestic or internationally? This will let you know whether you require a multiple carrier shipping option or not.

Are you looking for a simplified shipping option that takes care of all your shipping needs without racking up your budget?

ProcessWeaver is one of the best shipping management software that can help.

Comments

Post a Comment

Popular posts from this blog

Carrier Compliance In Shipping: Everything You Need to Know

Image
When it comes to shipping, compliancy matters. Carrier compliance means to comply with the rules and regulations set by carriers for contracting with them. These include rules for labeling, rating and manifest reporting. Generally speaking, shipping carriers are constantly updating rating labels and other significant information. Therefore, it is crucial that businesses take compliance seriously. Lack of compliance can lead to several bottle necks in the supply chain process. It can adversely affect order fulfillment as well as customer experience. Although carrier compliance is important to ensure shipping successful operations, it is one of the toughest areas to handle. This is particularly true for companies engaged in international markets. The international shipping arena involves several customs rules, tariffs and packaging specifications. Needless to say, failure to handle these aspects properly can cause delays in deliveries. To simplify and streamline carr...
Read more

How to Create a Carrier Strategy That Works Any Time of Year

Image
When it comes to choosing a shipping carrier, most businesses pick carriers one at a time and then negotiate rates. However, your company’s shipping demands keep fluctuating within a year. To keep up with the changing shipping needs, businesses must design an effective carrier strategy that can work any time of the year.   Here is a simple guide on how to create a carrier strategy for your business: Creating a Carrier Mix Most companies use two or three carriers to transport products. However, if you want to achieve efficiencies and cost savings, you should select at least have 5 carriers. Having access to a variety of carriers gives you diversification and allows maximum flexibility when dealing with customers. If a carrier suspends its operations due to weather conditions, you can opt for another carrier service. Your shipping strategy must have the right mix of carriers. Your Business Goals Next step, align carriers with your business goals and objectives....
Read more

5 Steps To Reduce Inbound Shipping Budget

Image
Business sustainability is dependent on the effective deployment of assets and cost saving policies. One of the costs that impact businesses is inbound shipping. What Is Inbound Logistics? It’s simply the system that monitors the supply of goods to your business. This system includes the transportation, storage, and timely delivery of products. Each stage sustains a huge amount of cost. A small error in order placement can over-stock or under-stock your warehouse, costing your business millions of dollars. Therefore, it’s essential to streamline the process and reduce costs at every level .  Here are some cost saving strategies for your business. Accurate Costing In order to save cost, you need to determine the accurate cost of each unit. The supplier’s invoice accounts for the carrier’s cost in the total cost of your order. This increases the cost of your product. Apart from the additional cost form supplier’s side, your product is also susceptible to mar...
Read more